With landing pages, you can focus a visitor’s attention on a single product or offering and lead them on a personalized journey to purchase. Even worse-most product pages are stuffed with shiny links that end up distracting shoppers and keep them browsing instead of buying. They have boilerplate copy and design that tries to target everybody at the same time (and doesn’t sync up with your paid advertisements). That’s because most product pages don’t follow ecommerce best practices. According to Monetate, visitors convert half as often when they’re on a product page compared to a custom landing page experience. Pairing ads with product pages can lead to some pretty underwhelming results. Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions?
Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet. Effective ecommerce landing pages aren’t just about big logos and shiny product photos-they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button.
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